01
Strategic Design
Every page has a clear purpose and guides visitors towards taking action.
Strategic WordPress Websites
WordPress Websites
Designed to Turn
Visitors Into Clients
I design strategic, professional and easy-to-manage WordPress websites for service businesses that have outgrown their current online presence.
Strategic design · Responsive development · Ongoing support
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Built for Performance
Fast, responsive and carefully structured for a smooth user experience.
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Easy to Manage
A practical WordPress website you can confidently update and grow.
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Reliable Support
Professional assistance after launch whenever your website needs attention.
Services
Everything Your Website Needs to Work Harder for Your Business
Whether you need a completely new website or want to improve an existing one, every project combines strategy, design and practical WordPress development.
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WordPress Website Design
Strategic WordPress websites designed around your business goals, target audience and customer journey.
Explore Website Design
02
Website Improvements
Thoughtful improvements to websites that feel outdated, confusing, slow or no longer represent the quality of the business.
Improve Your Website
03
Landing Pages
Focused landing pages for services, campaigns and lead generation, designed to communicate one clear offer and encourage action.
Explore Landing Pages
More Than a Pretty Website
Your Website Should Support the Way Your Business Grows
A professional website is not simply a collection of attractive sections. Its structure should help visitors understand what you offer, why they should trust you and what they should do next.
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Clear positioning
Communicate your value without making visitors search for answers.
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Intentional structure
Present information in an order that builds interest and trust.
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Confident next steps
Use clear calls to action that help the right clients contact you.
The Process
A Clear and Collaborative Way of Working
01
Discovery
We clarify your goals, audience, services and the role your website needs to play.
02
Strategy
I plan the website structure, messaging priorities and visitor journey.
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Design & Development
Your website is designed and built in WordPress with attention to every screen size.
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Launch & Support
After testing and launch, I remain available for improvements and ongoing support.
Selected Work
Discuss Your Project
Websites Built for Real Businesses
01 — Project
Marlowe Consulting
Management consulting · United Kingdom
A new online presence for a mission-driven consulting firm, giving them a considered, senior-feeling website that reflects the seniority of their clients.
Services —
Strategy · Website design · WordPress development
View Project
02 — Project
Naia Studio
Interior architecture · Portugal
A calm, editorial website that lets the studio's photography lead, with a flexible portfolio structure that grows as new projects are published.
Services —
Rebrand support · Website design · Portfolio system
View Project
03 — Project
W Hartley & Associates
Legal & advisory · Ireland
A quietly authoritative website for an established advisory firm, structured around clear sector pages and a straightforward path to a first consultation.
Services —
Strategy · Website design · Sector pages
View Project
About WebKeeper Studio
Strategic Thinking, Thoughtful Design and Reliable Support
WebKeeper Studio is an independent WordPress design studio run by Pauline Heidmets. I combine visual communication, digital marketing and practical WordPress experience to create websites that are both attractive and commercially useful.
My approach is personal and collaborative. You work directly with the person planning, designing and building your website — without agency layers, unclear communication or unnecessary complexity.
Start a Conversation
Pauline Heidmets · Founder & Designer
Client Feedback
What Clients Say About Working With Me
“Working with Pauline was very easy and pleasant from the very beginning. She is caring, quick, and always solution-oriented. The website was completed faster than expected and the entire process ran smoothly from start to finish. Even after the website was finished, she continued to offer support and we still use her website maintenance service today. Pauline always responds quickly and is very helpful.”
Krista L.
Looptrend · Estonia
“Thanks to Pauline, the Firmiala website received a completely new and much clearer look. Previously the site was a single page, slow, and visually confusing, which made information hard to find and did not appear professional. Pauline completely redesigned the website, and the result is visually clean, logically structured, and user-friendly. The collaboration went smoothly, communication was fast, and the entire process was professional from start to finish.”
Rao H.
Firmiala animation workshops · Estonia
Have a Project in Mind?
Let’s Build a Website That
Let’s Build a Website That
Reflects the Quality of Your
Business
Tell me what you need, what is currently not working and what you would like your new website to achieve.