Turn your existing website into
a client-generating one.

Conversion-Focused
Design

Strategic Structure & UX

Mobile-Optimised

Built for Service-Based
Businesses

Clear. Strategic. Built to Convert.

Your website might be costing you clients.

Most websites lose visitors in the first 5 seconds. Structure and clarity decide whether they stay or leave.

Many business websites look fine — but still fail to turn visitors into inquiries or bookings.

Visitors leave because the site is slow, confusing, hard to use or simply doesn’t guide them to take action.

I analyse your website and fix the issues that prevent visitors from becoming clients.

Often small improvements can significantly increase inquiries.

Free consultation • Response within 24 hours

Professional small business website design on desktop screen

Many businesses already have a websit, but it may be slow, confusing, or not generating inquiries.

I help service businesses improve their existing WordPress websites by fixing usability, structure and performance issues that cause visitors to leave instead of contacting you.

The goal is simple: make your website clearer, faster and easier for potential clients to take action.

I work with service businesses such as:

  • accountants
  • personal trainers and gyms
  • therapists and coaches
  • beauty professionals,
  • veterinary clinics and pet services
  • trainers and workshop hosts.

Why Choose Me

  • Clear improvements that focus on conversions
  •  Faster loading and better mobile usability
  • WordPress specialist for service businesses

How the Process Works

Diagnose

Plan

Fixes

Review & Edits

Improved Website

Website Improvement Process

Below is a simple overview of how I analyse, improve and optimise existing websites.

1. Website Review

I review your existing website to identify usability, speed and structure issues that may be causing visitors to leave without contacting you.

2. Improvement Recommendations

You receive clear suggestions on what should be improved — such as navigation, page structure, calls-to-action, mobile usability or performance.

3. Implementing the Fixes

I apply the improvements directly to your WordPress website, focusing on clarity, speed and usability.

This may include layout adjustments, page improvements, performance optimisation and fixing technical issues.

4. Optimisation & Refinements

Final adjustments are made to ensure the website is clear, easy to navigate and works smoothly across devices.

5. Improved Website

Your website becomes easier to use, loads faster and is better structured to turn visitors into inquiries.

Choose the website package
that fits your business goals.

Best for small technical issues or minor improvements.

From €150

Perfect if your website mostly works but needs a few targeted fixes.

Examples include:

• fixing layout or mobile issues
• improving page speed
• fixing broken elements or forms
• adjusting navigation or buttons
• small usability improvements

Ideal if your website feels outdated, slow or confusing for visitors.

From €350

Examples include:

• improving page structure and layout
• improving calls-to-action
• mobile usability improvements
• speed optimisation
• improving key pages (home, services, contact)

Best for businesses that want a significant website upgrade.

From €750

A deeper improvement of the website structure, usability and performance.

Examples include:

• redesigning important pages
• improving user flow and navigation
• speed and performance optimisation
• improving conversion elements
• restructuring content and layout

Business website design with analytics and performance tracking
Ready to get a website that brings you real clients?

Trusted by service businesses across Europe — from accountants and clinics to coaches and consultants.

“Pauline completely transformed the Filmitalu website. Before, it was slow and confusing for visitors. Now the site is visually clean, well structured and much easier to navigate.”

Still have questions?
Let’s clear them up.

Yes. I regularly improve websites that were created by other developers or agencies.
If the site is built with WordPress, I can usually analyse the structure, identify the issues and implement improvements.

Common signs include slow loading pages, confusing navigation, poor mobile usability or visitors not contacting you. If your website receives traffic but generates few inquiries, there may be structural or usability issues affecting conversions.

Small fixes can often be completed within a few days.
Larger improvements — such as restructuring pages or improving usability — may take longer depending on the scope of the work.

Not necessarily. In many cases the goal is to improve the structure, layout and usability of the existing content rather than replacing everything.

Yes. I specialise in improving WordPress websites because it allows for flexible design, performance optimisation and easy long-term management.

No one can guarantee specific results because many factors influence inquiries — such as your service offer, pricing and marketing.

However, improving website clarity, usability and structure significantly increases the chances that visitors will contact your business instead of leaving.

Usually I only need access to your WordPress website and a short conversation about your business goals.

In some cases I may also recommend small content adjustments or clearer messaging to help visitors understand your services more quickly.

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